Situation: The Southeast Produce Council (SPC) was interested in developing a social media presence to address current members and reach new prospects in the social space. SPC was looking for guidance on the best place to start and help with implementation to grow their social following.
Task: Strategically create social media accounts on channels where SPC members were located. Any new social accounts needed to reflect the SPC brand with proper imagery and information.
Action: Idea Garden Marketing started by determining the best networks for the SPC and then developing a social media strategy using a specific 5-step process that guarantees results. Once the accounts were created, content was developed and tested to define what resonates best with SPC fans.
Result: Within a few months, SPC quickly started gaining new fans and followers. Today, their social media presence continues to increase. Social media is also one of the leading sources of referral traffic, which shows members rely on social media to get updates on events and other activities.Launch website