Situation: Red Sun Farms had two objectives to accomplish: 1) New Facebook Likes and 2) Collect Consumer Email Addresses.
Task: Create a promotion that would not only increase Red Sun Farms Facebook Likes, but also encourage consumers to opt-in to receive emails.
Action: Idea Garden Marketing developed a “Grocery Gift Card Giveaway” promotion that asked consumers to Like Red Sun Farms on Facebook and complete an entry form for a chance to win a grocery gift card every week.
Result: In the first week of the promotion, Red Sun Farms gained 1,100 new Facebook Likes and over 2,000 email addresses. Results are continuing to average above projections. The campaign runs through the end of December.Launch website