Digital Marketing University for Produce Professionals

Digital Marketing University for Produce Professionals is an online series of digital marketing classes specific to the produce industry designed to help you effectively reach your target audience, increase sales and measure return on investment. Classes are geared to help produce companies connect to their consumers and get the most out of digital marketing.


Attendees will be trained in a variety of areas covered under the topics of social media, digital advertising, website best practices, search engine optimization and email marketing. At the end of the program, graduates will understand how to build brand identities in the digital space and ultimately increase sales.

John Avola

John Avola, CEO and Co-founder of Idea Garden Marketing, will serve as the course instructor again this year. John is well known as a marketing expert in the industry for successfully launching new brand identities and creating integrated marketing campaigns for produce clients. He enjoys helping businesses establish a digital footprint, acquire new customers and capitalize on opportunities to increase profits.


Classes will be take place once a week starting the week of August 1 through August 30, 2016. Each class is presented via live 60-minute interactive webinars where participants can share ideas and communicate with each other in realtime. All classes are recorded and available for later viewing. Download the course schedule.


All resources and materials are included. The registration fee is applicable to all employees in a company that want to attend.


Please contact us with any questions at