John is a digital marketing professional who has successfully created integrated marketing campaigns to increase awareness, engagement and revenue for businesses and non-profit organizations. He specializes in digital marketing with focus on social media strategy and network management, website design, email marketing, paid digital advertising, search engine optimization and analytics.
As Managing Partner/CEO of Idea Garden Marketing, John leads the development and delivery of digital marketing campaigns, from creating the concept and developing the strategy to launching and reporting on the results. John enjoys helping businesses establish a digital footprint, acquire new customers and capitalize on opportunities to increase profits. Recent client successes include achieving a 200% increase in website visits per quarter, acquiring 10,000 email addresses during a 10-week promotion and gaining 4,000 new Facebook Likes in 10 days.
Prior to Idea Garden Marketing, John started the social media and mobile department at St. Jude Children’s Research Hospital. Career highlights include being recognized as the 2015 Most Social Brand in Memphis, leading St. Jude to a 2014 Webby Awards Honoree and ranking as the 2014 Best Children’s Hospital Using Facebook and Twitter. In 2013, St. Jude was rated as having the most loyal fans on Facebook and still remains among the top 3 brands today. Under his leadership, St. Jude Facebook Likes increased from 200,000 to nearly 2,000,000, Twitter fans increased from 5,000 to 370,000 and more than 100,000 mobile text message subscribers were acquired.
John received his undergraduate degree from the University of Central Florida and then went back to school while working full-time to achieve his MBA degree, graduating Summa Cum Laude. John and his wife, Kim, who is the other managing partner of Idea Garden Marketing, currently live in Memphis, TN. Together they have two kids – both with four legs and tails – Zoe and Molly. In his spare time, you can find him reading the latest industry trends, cheering on my favorite sports teams, playing golf or running.